Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Publishers Association, has launched the ‘Read You’re in Sharjah’ campaign, implemented by Menassah Distribution Company. The initiative aims to foster a culture of reading and solidify Sharjah’s reputation as the cultural capital of the Arab world. The campaign celebrates Sharjah’s reverence for books and knowledge, and aims to engage the younger generation through tailored initiatives.